How to Write SEO Friendly Content: 10 Helpful Tips You Must Know
Search engine optimization (SEO) is a constantly changing and evolving strategy. In order to succeed in the world of search, you need to stay on top of your game. Fortunately, staying ahead isn’t difficult if you know what strategy and resources you should follow.
If you want your website to appear higher up in Google search results you should follow many parameters. Providing quality content is one of the best ways but it is not enough creating Backlinks, promoting on social media, guest posting, on-page, and off-page SEO is the SEO strategy you must follow. In this article, we’ll walk you through some helpful tips on how to write SEO-friendly content that ranks high.
What is SEO?
SEO stands for Search Engine Optimization. This is the process of increasing the number of times a website is seen by search engines by placing high-quality content on the site. SEO is incredibly important to rank on the first page of the search result and gain free organic traffic.
Fortunately, You don't need to worry about SEO, even if you are a beginner or expert developer. The SEO world is full of helpful resources in the form of blogs, and articles to help you along the way.
Having your site appear on the first page of Google and other search engines is one of the most powerful ways to attract new visitors to your site.
Why is SEO important?
Quality Content is undoubtedly the foundation of a Blog or Website. We can never compromise with it. Without excellent content, the site is impossible to rank on the first page of search results, nor reach a huge number of visitors.
Keep in mind, Your website, blog post, or article needs to be SEO-friendly so that search engines will give it a priority and rank it higher. Ranking in the first page on Google, Bing or Yahoo will let users find your content easily.
If you run an SEO-friendly blog or website, you will not have to face struggling to bring traffic, but remember there is no shortcut to creating SEO content and bringing genuine traffic to it.
The only proper way you should follow is Need to do proper research to write quality content and work on SEO seriously. SEO is only the way that your website gains organic traffic.
We all know Google is the biggest source of organic traffic, so our content should be optimized for it. We always do SEO and focus on Google But we should know apart from this, there are many other search engines that should not be neglected. Like Yahoo, Bing, Ask, Baidu, etc the search engine has a high potential to drive organic traffic to your site.
Your content should be unique, plagiarism-free, and have valuable information for the readers. Also, writing keyword-optimized posts with great headlines and titles that entice readers with a strong call to action at the end of each paragraph.
Important concepts in SEO
In short, the main concept of SEO is optimizing the web pages to improve the ranking of the website on the search engine. Sooner or later your site gets organic traffic as result.
SEO is divided into two parts On-Page SEO & Off-Page SEO. Both are a little different in nature but equally important if you want to gain traffic from search engines.
On-Page SEO is the process of optimizing web pages to improve a website's visibility and rank high on the search engines to earn organic traffic. Search engine analyzes your website and the contents in detail so that it can be identified and shown in the result if a searcher's query is relevant to your content.
On-Page SEO is done during the content writing. Creating High-quality content, niche selection, attractive titles, long & valuable post, keywords, content structure, strong call to action, well-managed writing, and proper research is part of On-page SEO
Off-Page SEO is the process of optimizing your web pages outside of the website to rankings within the search engine. Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web.
Off-page SEO can be done for your website or individual content. Creating backlinks, Brand Mentions, Commenting, talking in Forums, Influencer Outreach, Guest Author, Broken Link Building, Promoting on Social media, and Social Bookmarking are some Off Page SEO for the website.
10 Helpful Tips to write SEO-friendly content
Ranking high in Google, Bing or Yahoo is the main objective of the website owners. But how hard is it to achieve? we all know search engines have their own secret algorithm to show the contents in result pages.
We must not forget that Search engine results pages (or “SERPs”) naturally tend to show websites that are the most relevant and authoritative content for a given search query. So that content is the king and proper keywording in the article gives more exposure in search results.
From keyword research to creating content and publishing schedules, there are many requirements you need to fulfill before writing your first draft. With that in mind, let’s take a look at some of the best things for content writers to improve their SEO-friendly content.
1. Choose the right keywords
Keywords are the main factor in gaining traffic. The most important part of SEO is selecting the right keywords for your articles. Right keywords with high traffic on Google will help your content to get traffic faster. You should always use keywords that are relevant to your content.
Select the highly searched keyword on Google. The highly searched keyword will help you to get more traffic on your site once it ranks on the first page. Keywords with traffic can be checked easily with multiple tools, hers is our tool Keyword Suggestion Tool to help you. Also, you can use Google’s Keyword Planner tool for the best result, which will determine relevant keywords to your content.
2. Research the Topic
How many of us know that Half knowledge is dangerous? So get proper knowledge before writing the content. Blogging is not only creating the content, it is creating the valuable content that will benefit the readers. So proper research is needed for it.
Before writing any content do deep research on the topic you are going to write. Content should be written in detail according to the topic in SEO friendly manner. Higher knowledge to the content writer means more valuable content. So go for deep research & write awesome content. The best results will show itself.
3. Write for the reader
Most bloggers used to write content for the search engine not for the readers, which is a big mistake. Google or any other search engine is not your content reader that comes & read the blog everyday. Ultimately we humans are the reader and visitors of the website or blog. So don't write the post with keyword stuffing because you are not writing for the google bot.
Try to understand human physiology and write the content according to it. You should write articles that are simple, clear, and easy to understand. Use simple words or sentences that are easy to read and understand. Always use active voice instead of passive which is easy to understand.
Manage the articles with a clear topic and brief content. Stop putting too many keywords into the article, which will spoil the user experience.
4. Long & Quality content
Short articles are hard to rank in Google. Google has a policy of avoiding thin content. If you write short content it falls into the thin content category so that it will not rank on the first page which will cause low traffic. For short and thin content Google may penalize your website for monetization or kick you out of search results.
Keep in mind, that you should write long and quality content always. Long content without quality is not helpful for your website. Try to write more than 1000+ words on each content. Never compromise on content quality. Google measures the quality of the content through the reader's activity and time on the page.
So there is no other short trick or hack to bypass the quality content. Writing long content with quality is the only option. If you are not familiar with writing content writing hire a professional writer. They will write the content for the website or blog according to your requirements. But you have to pay for it.
5. Use Heading and Subheadings
Headings and Subheadings are important for the content. Now you may ask why. Let me tell you.
Headings and subheadings are the first things that Google or any other search engine sees first during the crawl. The whole post should be written according to the heading and subheadings. Let's assume the heading is "How to write the SEO-friendly content" so here we cannot write other than SEO content.
We should concentrate about the SEO content article. If someone read the header, he will understand what the content is about.
Same theory applies to the Google bot. So that it is incredibly important in helping search engines understand what your content is all about. So the search engine will show it to more people with relevant queries.
Never forget to involve the keywords in headings and subheadings but don't do keyword stuffing.
6. Use Keywords in your text
Keywords are important for the blog or website which will help to rank. Writing the keywords in the article is mandatory. But doing keyword stuffing is bad for the website. Don't over-optimize keywords in your content.
Don't forget to use the long tail keyword in your post. Start creating content with Long tail keywords so that you can get traffic faster, then you can use commonly used keywords.
When you are writing your article, use keywords within your headers, first paragraph, and sentences to help the Google bots crawl more pages on your site and understand what is being written. Using keywords in content is required but over-optimizing is not suggested.
If you are not sure how to use keywords then install Yoast SEO plugins, which will help you to work with keywords. It will inform you about keyword optimizing easy way.
7. Avoid Duplicate content
Duplication or plagiarism is a huge problem for content owners., even if it is a crime too. Never use duplicate content that is copied from somewhere. Duplicate content never ranks in Google and other search engines. Always check the content with a Plagiarism checker before publishing it on the website or blog.
Write the content with your own words and concepts. Copied and matched contents are avoided by search engines. Never copy from any source, write the content unique. Even if you are hiring a writer for content creation by pay bucks, don't blindly trust them. Always check the content with a plagiarism checker before taking the delivery. Avoiding copied or duplicate content is the best strategy to rank high on Google.
If you are thinking about Rewriting or spinning the content & creating SEO-friendly content, it can make it a little different but not completely unique. So do proper research and write the original content.
8. Use internal links
Internal links can improve the bounce rate of your website, so always include them in the content. A higher bounce rate is not good for the website. Use the relevant article to link with internal links on every page.
Keep at least 3-4 internal links in each post so that visitors may surf more pages and reduce the bounce rate. Internal links are important for SEO purposes. It is the reason for higher page views, more audience retention, and better ranking for the search results.
9. Use images
Your Content pages are filled with text but if images are not included then correct it. Images are also important in terms of SEO. Images can be search engine optimized to rank on Google.
Apart from content, images are also important for SEO. Website can also get a large number of organic visitors through image ranking. Always attach the relevant images in the content and give keywords in the Alternative descriptions. So that Google bot can crawl the information and help to rank.
Keep in mind, Never forget to give an Alternative description for the image. Give Keyword or relevant word in the Alternative description. It is mandatory if you want the best result.
10. Content Structure
Now let's talk about the content structure. As other requirements content structure is also important for SEO. Google bot visits the content and collects information about it so make the content structure proper. The bad content structure may bots to mislead about the content or takes more time to crawl. Make it simple and cleaner.
If you make the content structure clear, your chance to rank in Google will be higher. Good structure can help Google to understand your content, and how easily it will find and index the content.
Ideally, you should structure your site like a pyramid. On top of the pyramid, there should be a homepage and it should be linked to some other pages such as category pages. Clear structure leads content to a higher ranking in Google.
For better results, use the header & subheader to clear the topic, define it briefly in the content, and use the relevant images to support the content.
Things to avoid when writing articles for SEO
Blogging and writing the article is a never-ending battle and doing SEO is like an art. You should do SEO for your content with many limitations and restrictions. So there are many things to avoid when you write SEO-friendly content. Fortunately, the SEO world is full of helpful resources that you benefited from. Enough blogs and articles are available to instruct you step by step. Here is some information about the things that should be avoided when writing articles.
What is duplicate content? If you are using the same article for multiple websites or copied from somewhere then it is duplicate content. Duplicate content can be checked easily with our awesome duplicate checker tool. Always avoid plagiarism or duplicate content. Keep writing the original and quality content.
This is bad for your SEO and it violates Google’s policies and you should avoid it at all costs.
You will be penalized by Google and no more eligible for monetization. Also, your pages were thrown out of search result pages and users won’t be able to find your content on search engine.
Google loves long and quality content, which is SEO-friendly. Short and thin content with no meaning violates Google policy. This may lead your Google monetization disabled or out of the search results. While just writing long content is not enough it should have value added.
Thin content violates doesn't mean writing too much long content is good if it has no value added. 5000+ words Dull and boring content can't create a miracle to rank in Google if it is not satisfying the readers. Better to go for 1000+ words with better SEO content.
In an effort to attract more readers with captivating headlines, many bloggers have resorted to using long, complicated sentences that are full of jargon and buzzwords. This is not good for SEO.
If creating SEO content is your passion and you are serious about it, then it is not much hard. Your article or content needs to be SEO-friendly so that search engines will give it high rankings and let users find your content more easily. If you run an SEO-friendly blog with helpful information and articles, you can increase your Google rankings as well. Bring more visitors from search engines by writing keyword-optimized posts with great headlines and titles with a strong call to action at the end of each paragraph is part of SEO.
Your content also needs to be SEO-friendly in terms of the information it contains and how it is written. Avoid duplicate content, sloppy writing, plagiarized content, and long-form content. And, your content needs to be written for the reader, not just for search engines.